February 15, 2018

Rookie USA Fashion Show February 2018

Rookie goes to Hollywood! On February 15th, the Rookie USA fashion show returned to the runway, showcasing the nation’s most fashionable kids and clothing lines in LA. Hosted by Fat Joe, the show showcased the latest looks from top international brands, including Levi’s, Converse, Jordan, Hurley and Nike.

The show’s audience was star studded with celebrity attendees like DJ Khaled, Garcelle Beauvais, Victor Cruz, Travis Barker, French Montana, Scottie Pippen, Jodie Sweetin, Tracy Romulus, Yadin Nicol, Brett Simpson, Adrianne Bailon, Vince Coleman, Taboo, Antonio Cromartie, Chris Paul, Dashon Goldson, Khadjah and Malika Haqq, Dascha Polanco, Jana Kramer, Roselyn Sanchez, Eric Winter and Emmanuel Sanders. The child actors from the hit series This Is Us, Lonnie Chavis, Faithe Herman, Mackenzie Hancsicak, Parker Bates, Eris Baker and actresses Francesca Capaldi, Sanai Victoria and Miya Cech also rocked the runway this season. Hurley kid pro surfers included: Beck Adler, Chase Neiman, Luke Guinaldo and Zeke Choi.

The invitation- only Rookie USA fashion show, presented by Haddad Brands took place at MILK in Los Angeles. The show benefited DJ Khaled’s charity organization, WE THE BEST Foundation- the Asahd Initiative. The Asahd Initiative is to serve and donate to underprivileged children and was named after DJ Khaled’s son.

“I’m excited to be a part of the show this season to give love and support to my son, Asahd, and Haddad brands. #GRATEFUL,” says DJ Khaled.