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Brands

Our Brands

Our brands are universally celebrated for their distinct style and quality.

News

Latest news

Rookie USA  Fashion Show February 2018

February 15, 2018

Rookie goes to Hollywood! On February 15th, the Rookie USA fashion show returned to the runway, showcasing the nation’s most fashionable kids and clothing lines in LA. Hosted by Fat Joe, the show showcased the latest looks from top international brands, including Levi’s, Converse, Jordan, Hurley and Nike.

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Rookie Fashion Show - February 2017

June 15, 2017

The chicest celebrity kids descended upon New York Fashion Week last night for the Rookie USA Fashion Show. Presented by Haddad Brands, the show featured the latest Fall 2017 styles for kids from top international brands such as Levi’s®, Converse, Jordan, Nike, and Hurley.

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Rookie Fashion Show - September 2016

September 16, 2016

The chicest celebrity kids descended upon New York Fashion Week last night for the Rookie USA Fashion Show. Presented by Haddad Brands, the show featured the latest Fall 2017 styles for kids from top international brands such as Levi’s®, Converse, Jordan, Nike, and Hurley.

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Our Values

Our Values

Our Values

We celebrate dedication, perseverance and innovation while doing the right thing.

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Our story

Our story

Our story

With over 70 years of history in the apparel industry, Haddad Brands focuses on executing at the highest level for the most iconic global brands.

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