Our brands 
Our brands
Featured
October 6, 2024
We partner with our licensors to design, market and globally distribute the most iconic brands in the world.
October 6, 2024
We are a results oriented team of people that enjoy our fast-paced environment. We are always seeking new and talented people that share our same level of passion.
News
Latest news
February 15, 2018
Rookie goes to Hollywood! On February 15th, the Rookie USA fashion show returned to the runway, showcasing the nation’s most fashionable kids and clothing lines in LA. Hosted by Fat Joe, the show showcased the latest looks from top international brands, including Levi’s, Converse, Jordan, Hurley and Nike.
June 15, 2017
The chicest celebrity kids descended upon New York Fashion Week last night for the Rookie USA Fashion Show. Presented by Haddad Brands, the show featured the latest Fall 2017 styles for kids from top international brands such as Levi’s®, Converse, Jordan, Nike, and Hurley.
September 16, 2016
The chicest celebrity kids descended upon New York Fashion Week last night for the Rookie USA Fashion Show. Presented by Haddad Brands, the show featured the latest Fall 2017 styles for kids from top international brands such as Levi’s®, Converse, Jordan, Nike, and Hurley.
February 26, 2016
The chicest celebrity kids descended upon New York Fashion Week last night for the Rookie USA Fashion Show. Presented by Haddad Brands, the show featured the latest Fall 2017 styles for kids from top international brands such as Levi’s®, Converse, Jordan, Nike, and Hurley.
September 30, 2015
The chicest celebrity kids descended upon New York Fashion Week last night for the Rookie USA Fashion Show. Presented by Haddad Brands, the show featured the latest Fall 2017 styles for kids from top international brands such as Levi’s®, Converse, Jordan, Nike, and Hurley.
Our Values
Our Values
We celebrate dedication, perseverance and innovation while doing the right thing.
Our story
Our story
With over 70 years of history in the apparel industry, Haddad Brands focuses on executing at the highest level for the most iconic global brands.