Haddad Brands x Century 21 x Dear Giana | Haddad.com

April 13, 2020

Haddad Brands x Century 21 x Dear Giana

On October 3, 2019 Haddad Brands x Century 21 hosted an in-store event at the Next Century space with kid influencer and designer Dear Giana.

- Giana designed six New York City inspired heat press designs. The heat press designs were used for free customization with any purchase. 
- Giana held a customization demonstration. She showed the audience how she would apply the heat press designs onto a Levi’s trucker. In addition, Giana demonstrated how to color in a Levi’s stencil batwing tee with Crayola fabric markers. 
- Giana curated and displayed her very own art. 
- We held crafting stations for kids to color and create their own art, Crayola inspired snacks as well as a melted crayon backdrop for a colorful photo moment!   
- The curated Next Century space was filled with Levi’s, Levi’s x Crayola, Crayola Product and a special Giana x Crayola collaboration art bag.

Attendees included the following: