April 13, 2020

Haddad Brands x Century 21 x Dear Giana

On October 3, 2019 Haddad Brands x Century 21 hosted an in-store event at the Next Century space with kid influencer and designer Dear Giana.

- Giana designed six New York City inspired heat press designs. The heat press designs were used for free customization with any purchase. 
- Giana held a customization demonstration. She showed the audience how she would apply the heat press designs onto a Levi’s trucker. In addition, Giana demonstrated how to color in a Levi’s stencil batwing tee with Crayola fabric markers. 
- Giana curated and displayed her very own art. 
- We held crafting stations for kids to color and create their own art, Crayola inspired snacks as well as a melted crayon backdrop for a colorful photo moment!   
- The curated Next Century space was filled with Levi’s, Levi’s x Crayola, Crayola Product and a special Giana x Crayola collaboration art bag.

Attendees included the following: 

@NYTIMES @BLACKBOOK 
@SHEKNOWS
@JIANDELEON @HIGHSNOBIETY
@HYPEKIDS 
@STROLLERINTHECITY
@CASADEFALLON 
@CURIOUSG_ANDME
@DOWNTOWNCHICMOMS
@MORGANCREATIVE
@MIKAELA.PABON
@STYLISHLYSTELLA
 @GOTHAMLOVE
@CLAUDETTEBAILON
@MRCORYSCOOKIES
@HAILS_WORLD
@ALYSSACHEATHAM
@REDLILMISSY
JANAE JAHLY- @SHEISDASH
@SUPERRICHKIDSBRAND 
 @THEVERYBESTBABYSTUFF
KYLA COLEMAN @KYLACOLEMAN