3Brand Launch

On June 24, 2021, Russell Wilson gave a sneak peek of his signature clothing line, 3Brand, at the opening of the new Rookie USA flagship store, known as the nation’s top kids-only premium retail experience. Hosted by Super Bowl-Winning Seattle Seahawks Quarterback Russell Wilson and Grammy Award Winning Singer/Songwriter Ciara, the event included a product reveal and fashion show featuring highlights from the new clothing line modeled by celebrity kids.