The grand opening featured Kyle Kuzma of the Lakers and DJ Livia & The Monster Kids. The doors opened at 10 AM with Power 106, Que Buena: Giselle & El Chino Radio, and ESPN live broadcasting the event. The grand opening consisted of giveaways, a photo booth and a meet and greet with Kyle Kuzma. The grand opening garnered over one million media impressions. You can now shop top name footwear and clothing brands like Nike, Air Jordan, Converse, Hurley, and Levi's at 547 South Broadway Downtown LA.
November 18, 2017
Rookie USA and WSS Collaboration
#WSSxRookieUSA Rookie USA opened its first ever pop up shop in partnership with WSS to introduce a kid's only store in Downtown, Los Angeles on Saturday November 18, 2017.
