July 19, 2017

Back to School Media Day

On July 19th, Rookie USA held a Back to School Media Day, hosted by Orange is the New Black actress Dascha Polanco.

On July 19th, Rookie USA held a Back to School Media Day, hosted by Orange is the New Black actress Dascha Polanco.

The showroom was transformed to display key looks from leading kid’s fashion brands including Nike, Converse, Levi’s, Hurley and Jordan. Editors got a sneak peek at upcoming back-to-school styles that were creatively displayed on brand boards.

Guests were also shown to “Dascha’s Corner,” where the actress’s favorite looks for back-to-school season were displayed. Dascha told attendees how she partnered with Haddad Brands this season to donate backpacks and back–to-school outfits to The Dream Project charity, which provides education to children in the Dominican Republic.

All editors were invited to shop the Rookie Lab to pick out their favorite outfits for the stylish kids in their lives.