August 3, 2017

Digital Manager

New York, New York


The Digital Manager will evaluate, strategize and optimize market opportunity as it relates to our brands to drive the digital business.


Key Accountabilities:

  • Review e-commerce partner sites to ensure all products are maximized in terms of:
    • Imagery (i.e., the most current live, whether or not additional footage is needed, etc.)
    • Copy (i.e. feature and benefits)
    • Search optimization both on retailer sites and google/Bing, etc.
    • Category navigation to ensure pages are showing on the first pages of browsing
    • Site assets to ensure maximization in terms of content and navigation
  • Coordinate receipt and execution of site assets with retailers
  • Perform competitive analysis to determine what other brands and retailers are doing that could present other opportunities
  • Review selling on a weekly basis to identify opportunities and/or challenges and work with sales team to address issues
  • Liaison with licensors for specific e-com needs
  • Weekly E-commerce insights (e-com metrics, what’s selling well, promotion performance, etc.)
  • Partner with brand team to develop directed assortments & product attributes
  • Partner with sales & planning to develop long range digital sales plans/replenishment forecasts by month and track to measure to.
  • Partner with sales to attend line reviews and recommend digital growth strategies
  • Partner with Retailer site merchandising/digital teams to gain insights on current metrics, plan, execute and measure experiments and conversion tests to develop future sales driving strategies that optimize user experience. 
  • Plan and execute all web, SEO/SEM, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Oversee digital asset production/performance and evaluate best practices for future
  • Special projects as assigned

Required Skills/Abilities/Education:

  • Bachelor’s Degree in Marketing, Fashion Merchandising or related field
  • 3-5 years of experience in E-Commerce, Digital Marketing, Sales or Merchandising in the retail or wholesale fashion industry
  • Excellent analytical, strategic thinking and communication skills
  • Proficient in Microsoft Office (knowledge of AS400 a plus)
  • Ability to be persuasive and work in a team
  • Self-starter with proven ability to work cross-functionally


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